About every 6-8 weeks, someone asks, “What does 347 stand for anyway?” It does have a lot of meaning, at least to me, but I don’t think I’ve ever written about it. I figured it would be easiest to document it, once and for all, and then just point people in the right direction when they ask.

There’s this little book called Life’s Little Instruction Book. In this book are hundreds of little “todos” that you should follow, reference, pay attention to, etc. Entry number 347 (in the edition that we own, however I have seen editions with different numbering) says, “Never underestimate the power of saying, ‘I Love You.’” Well, I received this book back in college when I was dating my wife (then girlfriend). I sent this book to her and marked #347. At that time, we hadn’t exchanged “I Love You’s” yet. When she received “the book” in the mail, she immediately called and professed her undying and eternal love to me. (awwwwww, how sweet!)

To make a long story short, the sign/phrase/number “347” has always been “our thing.” Yes, I realize it’s as cheesy as can be, but that’s how love goes, right?

The rest is history….