I've seen two movies in 48 hours and both movies began with five minutes of commercials, for Coca Cola, Bank of America, some stupid British car that's now available in the US, and some other insipid and worthless products. These ads stood out for two reasons. First, I paid $9 US currency to watch each of these movies. I remember what products intruded on this experience that I paid for and will go out of my way to spread bad juju on their brands at the slightest opportunity. Second, there's no way to fast forward over the stinking commercials as I can on TV. Arrrgh. I don't watch commercials anymore. I resent that they force themselves on my in an environment I paid to be part of. [Scripting News]