347.life

WASHINGTON ÷ One day after a federal appeals panel ruled that saying the Pledge of Allegiance in public schools is unconstitutional, the Justice Department announced it will seek a rehearing. The judge who wrote the opinion put the ruling on hold. Attorney General John Ashcroft said Thursday that his department will request a full hearing by the 9th U.S. Circuit Court of Appeals in an attempt to overturn the 2-1 ruling. The ruling from California applied to nine Western states.

PLEASE VOTE NOW: http://www.usatoday.com/news/nation/2002/06/27/pledge-hold.htm

Making A Plan

Now that we have learned the basic principles of self-branding, we need to begin
making our plan on how we can implement it in our lives. Contrary to what you
might think, this is no easy task. Ask any professional marketer how long it
takes to build a brand. Any experienced marketer will tell you that it takes
a lifetime. In fact, we have already started to build our brand, but have we
started marketing it?

Sample Goal: Given the market conditions, our goal is going
to be to move ourselves out of the "I'm working here because nothing
else is available" and into the "This is the opportunity
I've dreamed of" position.

Now that we have identified our goal, we then must determine what factors will
indicate that we have achieved our goal. Think for a moment about how
you will know that you have achieved your goal. Now that we have our
goal and we know how to measure it, we need to begin with a few basic attributes
to articulate and execute our plan.

1. Who is our market?
2. What are we selling?
3. When will we sell it?
4. Where will we advertise?
5. How will we differentiate our product?

Today's Exercise:
Think about who you should be targeting with your message.

Next Topic? Identifying our market.

Do you know what really burns my butt? (other than a 3 foot flame) When companies lower their prices AFTER you've told them that you are leaving their service for another provider. Verisign did this when I tried to transfer my domain to Active Domain. Once I submitted the transfer request, Verisign sent me an email about www.stayoffer.com where they would renew my domain for two years for a low-low price of $30. How odd – on the renewal email I received, it was $35 for one year.

Verisign, I hope you can hear the sucking sound of your customers fleeing your service. Now that I've seen how easy it is to transfer, I'll have all my domains moved before long. – andy

My BlogTree geneology. (click the icon)

This is awesome!! HighWLAN: A Driving Wireless Network

Ahhhhh yes. When your computer is just a bit sluggish, doubling your memory can do absolute wonders. Although 768 is a bit less than I'd like, it's twice as much as I had a few minutes ago. It's like getting a brand new computer!! – andy

Want to help Apple promote the release of Jaguar? Paste this code into your web site to display a quicktime movie of the countdown. Want to see it in action? Visit “347”. – andy

This is my test of Don's (“dws”) Google shortcut. (slightly modified)

Search for “googleAndy Meadows

Radio Users Rejoice! Don W. Strickland has run with Ernie's request for a Radio Questions category. Follow the instructions on his site to join in and then make sure you send major thanks Don's way![The Shifted Librarian]

blush [dws.]

Color Me Impressed. The Harrow Technology Report

“Jeffrey Harrow keeps me on the bleeding edge.

 

Read or listen to his bi-weekly report to appreciate not just edge of change, but its velocity and accelleration.” [a klog apart]

For time-crunched folks like me, one of the coolest things about Jeffrey's site is that you can listen to his reports as MP3s, streaming or free download. Score!

[The Shifted Librarian] [dws.]